Your trust is our foundation
Affinity Partners exist to bridge the gap between Singaporeans and quality financial services.
Started from a simple belief
Affinity Partners was founded with a clear conviction: every Singaporean deserves access to financial guidance that puts their interests first.
Too often, financial advice is limited to the products of a single provider. As a financial advisory of Alpha Wealth Financial Advisers, we break that mould by offering access to 40+ leading insurers and investment platforms.
Our approach is simple: listen deeply, analyse thoroughly, and recommend honestly. We believe the best financial plan is one that's built around your life, not around sales targets.
Client-First
Every recommendation starts with your goals, not our commissions.
Integrity
Transparent advice built on trust and regulatory compliance.
Choices
Access to 40+ providers means truly unbiased recommendations.
Kenji Lee
As the Group Director of Affinity Partners, I'm passionate in developing individuals into high-performing professionals. Over the years, I've had the privilege of grooming numerous successful MDRT/COT/TOT advisors through dedicated leadership, mentorship, and a strong belief in each person's potential. I thrive on building a results-driven, empowering environment where people grow, lead, and succeed together.
I strongly believe in character development, systemization towards building a strong cultured community.
As Executive Director under Alpha Wealth Financial Advisers, Kenji holds IBF certification and adheres to the highest standards of professional conduct set by the Monetary Authority of Singapore.
Alpha Wealth Financial Advisers
Affinity Partners operates as a division of Alpha Wealth Financial Advisers Pte Ltd, a financial advisory firm licensed by the Monetary Authority of Singapore (MAS).
This licensing framework ensures that all advice and recommendations meet Singapore's stringent regulatory standards, providing you with the highest level of consumer protection.